Hey superstar! On Saturday night at Charlottes birthday party I met an amazing girl who started her own popcorn business.
Yep, that’s right popcorn, and other healthy snacks. Apart from herself being a very inspiring and enthusiastic girl, she has built her business on her knowledge about vegan, bio and super-healthy food. That is just worth a gold medal. Check out her website here Peppy Corn … I’m excited to try her snacks and I recommended her a few places in Zurich where she should sell; like Gärtneri or Hiltl, some vegetarian styled restaurants.
I love meeting like minded girls like her and we shared the same vision about marketing and PR, I beleive that today 80% of what a brand is built on is simply PR and marketing, you need to create a full package of a today’s brands including communicating a strong lifestyle experience for your target group. There needs to be a person with a real life behind the brand, not just an empty campaign or a catching text. Content marketing is everything, if you wonder what that is you can read an article in my absolutely favourite marketing agency Spoon (Content Strategy / Spoon)
Here ar two snaps from the Peppy Corn Instagram page.