IN LOVE

Hi Darlings, I just need to show you, I have totally fallen for this apartment and the style. I was just looking to find some inspiration at some of Swedens best brokers when I came across this flat at Alexander White in Stockholm. I think it’s a mix of the photography style, the interior in the apartment and the old 19-century feeling that makes my heart beat. Apart from that it’s time to close my Macbook for today and go home and make pancakes! It’s Thursday and that means traditional soup and pancakes for us, at least one in a while! Hugs!

sofia cm blog
sofia cm blog

I just want to walk into this apartment and hang out here... What's your dream apartment like?

sofia cm blog
sofia cm blog

The images are borrowed from AW

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MY PODCASTS

I woke up to sunshine (again!) hoping the summer would be back, but no, still a little bit cold but good enough for a power walk. I love to walk much more than I like to run and some say walking is healthier than running. Low pace, but longer distance. I usually walk 7 to 10 kilometers depending on my route and it takes me two podcasts (kidding…) it takes me from one to two hours depending on how fast I walk. What I listen to? Podcasts, always podcasts or the local radio.

SUNSHINE
My favourite podcasts are all Swedish; my top pods are
…and sometimes Business podden (but I only listen to the angel investor parts…and not the silly pitching)
SUNSHINE
I discovered podcasts just a year ago and since then I’m totally hooked. It’s also a great way for me to listen to Swedish and I can feel my language has improved since I started to listen, or at least my mom does not complain when I talk any longer. I haven’t lived in Sweden since ten years ( since I was 19..) and it’s scary how fast your language skills gets weak, I would always know how to speak but the brain can’t find the right words sometimes and hence, I end up adding Norwegian, german, french or English to it all  and the words my brain picks the first. Quite a strange mix. I’m going to let my day start now, and I’m already sipping on my first cup of green tea. Have a good one and speak tomorrow!
SUNSHINE

I always listen to podcasts on my walks... 

SUNSHINE
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GETTING RICH FROM BLOGGING?

Good morning, or not good morning, it is a snow storm outside. I woke up thinking it was a joke; in my whole history in Switzerland I never had a snow storm in mid-april, that’s a Norwegian thing. So after a hectic morning pulling out winter jackets and gloves, we are now on track again. Earning money on the blog is something I should touch base on, I find it important to highlight.

I don’t earn any money on my blog (yet). I have no ads, and doing no partnerships so far for two reasons; the effort needed and the reward i.e money earned from collaborations. My blog is the place where I can be creative and let my own thoughts and inspiration flow. Doing collaborations is something that takes a lot of time and effort and if I would open “that door”, I would need to close another. The clear reason why I don’t do any collaborations is basically the trade-off; and the equation work = salary is not a profitable today. I would never do anything half-way, a partnership for me would always be professional with a clear understanding of what the client would get, what it costs and how the success is measured. It sounds to me like a real job, and I guess it really is as there are many full time bloggers today.
Picture perfect sofiacm

Making a professional blog post; or a collaboration takes at least 4 hours of pure work putting the material together (picture, video and text). Then adding to that the planning before, the thinking process and coming up with an idea of how to do it, plus photography or video depending on if you do it yourself or having a professional working with you. Lastly, putting together a report and sending to the client. It ads up to a day of work for one collaboration.

So what does companies pay for this? Very little in my opinion still, and it’s not because of the companies, its because of us; the bloggers. I’m not bragging, but I do get lots of enquires to making collaborations with companies. They can be attractive from the perspective of getting free clothes or free services but that is not of interest for me. The most recent offer came from a Swiss online market platform, an online shop with multiple brands and products. They wanted me to select fashion products and write for their blog as well as promoting the post on my own social channels. The “salary” for my work was CHF 200 ( SEK 1790…) and maybe to keep some of the products.

I’m very thankful for companies that are contacting me, but I must say no to help our industry. If I would say yes to such collaboration I would not only underprice myself, I would also underprice all my colleagues who are bloggers. Companies are getting used to cheap ways of marketing and the bloggers would never be able to be a blogger full-time. I think we need to teach our industry, and by saying no to underpriced blog collaborations is one step in the right direction. Have a great day guys,
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HAT DAY

Hi! Did you have a good morning? Today its a hat-day. I’m shortly on my way our for lunch and I’ve decided to wear a hat today ( it happens maybe 1 time each year ). It’s cold in Zurich today and the summer weather seems to be long gone so the hat does not only cover for my bad hair day, it also keeps me warm in an elegant way. I bought this hat many years ago in Gothenburg. I had seen such a stylish woman who was wearing a similar one in a magazine and when I passed by the old-hat store in the old town of Gothenburg I couldn’t resist this hat from Stetson. Apart from sitting on my head once a year it decorates my mirror at home.

HAT DAY

Other than that, well, back to normal and a new week but a short one! And I’m about to start slimming down on both food and drinks as I have a detox trip coming up to Spain in two weeks. I have just received my pre-detox guide and it tells me to avoid coffee, alcohol and different types of food. I can’t wait to go there; 4 hours of yoga everyday and only drinking juices. Yummy. It’s relaxing for both body and soul. I wish you a fantastic start of this week!

HAT DAY

Wishing you a great start of this week! 

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BEST VACATION

This easter break was the best vacation in a long time. We really managed to relax and sleep in each morning including today, left the bed at 12.30….(that doesn’t happen often!). I have managed absolutely nothing on my “to-do list” and exchanged work and cleaning out my closet to instead watching two movies and making lasagne as you can see below. But it doesn't matter, I have a whole week to catch up on work. How was your easter break?

Gruyere cheese is my favourite 

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